Lots of home owners feel emotional when they sell their homes. Before the ink is dry on the listing agreement, eyes often swell with tears.  That’s because sellers have developed relationships with their homes. Homes hold treasured memories.

However, other sellers weep for a different reason; because they can’t sell their home.

Home Pricing Mistakes:

·   By far, the worst home selling mistake a seller can make is hanging the wrong price tag on a home.  If the home is priced too high, buyers won’t look at it. If it’s priced too low, sellers worry that they’ll give away profits. You want to price it at fair market price so you are attracting the most buyers looking in that range.

·  Pricing a home to sell is an art. Part of the market value is based on comparable sales, but other factors to consider include market movement, demand, the home’s location and its condition. You can sell your home in a slower market you just have to make it competitive.

·  If the home is overpriced,, buyers might submit lowball offers, which tend to result in immediate offer rejection.  These extremely low offers tend to infuriate and insult sellers. The thing to remember is that the buyer has heard that this is the time to buy and that there are great deals out there. If the buyer truly loves your home and knows what it is worth they may just be testing the waters. Don’t reject an offer right off the bat. It is easier to negotiate with an interested buyer than to wait for an other offer that may not come right away.

·  It is not a good strategy to deliberately overstate the value of a home and overprice the listing.  There are many reasons why someone may want to do this, but the bottom line is sellers lose a competitive a edge when having to make drastic price reductions later.

·  Remember, Sellers who “test the market” get stung.

Common Marketing Mistakes

·  Some sellers loudly lament: “Why isn’t my home selling?”  Most likely, they are sellers who hired realtors that are not employing marketing strategies designed to expose a home to the largest pool of buyers.

·  Be careful who you hire! There are proven marketing strategies that work and anyone listing your home should have a concrete marketing plan that they will share with you. Listing it on MLS is not enough.

·  Understandably sellers want to save commission costs, be careful and look at the big picture, concentrating only on listing fees and commission may end up costing you the level of service that will get your home sold.  Sellers may end up paying more in the long term when they miss market opportunities.  Their home sits for months on the market and often sells with a lower price tag than intended.

We are here to guide you

If you would like to prevent these common mistakes, then contact us.  We do not take shortcuts.  We are here to represent you and provide you with the best service and the best marketing strategies to sell your home for the right market price and fast!

We understand seller concerns and will weigh all the options to make sure that selling is right for you.